Sara Vaughan has now worked with more than 30 global, purpose-led companies and brands. This includes Unilever’s 16 €1 billion+ brands, Unilever Personal Care - a €21 billion business and a further 11 brands for Reckitt.
Sara believes that a truly sustainable brand whether consumer or corporate is one that not only understands its purpose and acts on it, but is also one that inherently ties it to its commercial success. It is a profitable brand that grows. In this fast changing VUCA world of ours, it is only purpose-led companies and brands that will survive.
Indeed, Purpose Driven companies have outperformed the stock market by a staggering 206% over a ten-year period between 2006 and 2016 according to Havas Group, “Meaningful Brands”, 2017.
Sara uses a simple three-step approach with her clients who are based all over the world:
Step 1: Defines the Brand Purpose – the WHY your brand exists
Step 2: Delivers the Brand Purpose by establishing the Vision – the WHAT you want to achieve and the Mission(s) – the HOW you are going to achieve it
Step 3: Deploys the Brand Purpose – putting it into ACTION internally & externally
Step 1 & 2 are delivered in a six week sprint. Step 3 delivery is determined on a project specific basis.
To find out more about Sara’s consultancy practice and availability, please contact her on sara@saravaughan.me