ABOUT SARA
Sara Vaughan is an Innovator, Podcaster, Creator of Brands and Companies with Purpose and Positive Change Maker. She’s done this successfully in-house for De Beers with Forevermark, their ethical diamond brand. The Body Shop, where she was responsible for developing and driving The Body Shop’s global brand repositioning – Beauty with Heart featuring Lily Cole and The Stop Sex Trafficking of Children and Young People Campaign. This remains the largest corporate-led petition ever presented to the United Nations generating some 7 million signatures and effecting change in trafficking legislation in over 20 countries. She was then a Vice-President at Unilever, where she looked after sustainable business and global communications for all the categories and brands and sat on the Global Personal Care Leadership Team. She created and rolled out the People Are Beautiful brand for Unilever Personal Care – a €21 billion company and also worked on the brand purpose for the 16 €1 billion+ brands. Latterly she was also the Global Chief Purpose & Sustainability Advisor to Marie Claire which reaches 91 million women and girls around the world and the Transformation Accelerator for IMAGINE, the social venture that brings courageous collectives of CEOs together to create positive change in whole industries.
She now has her own consultancy working with companies and brands such as Unilever, IKEA, Reckitt and Danone to innovate, create and develop their purpose.
Sara’s advisory roles include the Sustainable Beauty Coalition Steering Committee, Fashion Avengers and Advisory Board Member of The World Humanitarian Forum (WHF) the largest and most inclusive nonpartisan forum in humanitarian aid and international development.