Sara Vaughan is an Innovator, Positive Change Maker and Creator of Brands and Companies with Purpose. She’s done this successfully in-house for De Beers with Forevermark, their ethical diamond brand. The Body Shop, where she was responsible for developing and driving The Body Shop’s global brand repositioning – Beauty with Heart featuring Lily Cole and The Stop Sex Trafficking of Children and Young People Campaign. This remains the largest corporate-led petition ever presented to the United Nations generating some 7 million signatures and effecting change in trafficking legislation in over 20 countries. Latterly she was a Vice-President at Unilever, where she looked after sustainable business and global communications for all the categories and brands and sat on the Global Personal Care Leadership Team. She created and rolled out the People Are Beautiful brand for Unilever Personal Care – a €21 billion company and also worked on the brand purpose for the 16 €1 billion+ brands.
She now has her own consultancy working with companies and brands such as Unilever, Reckitt Benckiser and Danone to innovate, create and develop their purpose.
Sara is also Global Chief Purpose & Sustainability Advisor to Marie Claire which reaches 91 million women and girls around the world and host of the podcast series Start Somewhere for Marie Claire. She is also the Transformation Accelerator for IMAGINE, the social venture that brings courageous collectives of CEOs together to create positive change in whole industries. Other advisory roles include Advisory Chair of Playmob, the gaming for good company, Advisory Chair of Stories for Change & Homeless Stories, Advisory Board Member of The World Humanitarian Forum (WHF) the largest and most inclusive nonpartisan forum in humanitarian aid and international development. Sara is also a Fashion Avenger and on the Sustainable Beauty Coalition Steering Committee.